Today facebook has launched the Comments Box plugin for mobile to make it easier for media sites to engage people across the web and mobile devices, and for people to comment on news regardless of where they’re reading it.
The Comments Box for mobile is the latest update to the plugin to make commenting more social and authentic, improve the quality of conversations online, and drive traffic and engagement to media sites. For example, in December we added a Subscribe link in the plugin next to the names of people who’ve turned on Subscribe to help them grow their Subscriber base. You can learn more about adding the Comments Box to your site, and best practices for implementation here.
We’re continuing to see media sites of all sizes add the Comments Box, including the York Daily Record (York, PA), The USA Today Science Fair blog, and Gannett sites such as The Statesman Journal (Salem, OR), Burlington Free Press (Burlington, VT), and Detroit Free Press.
Paul C. Grzella, general manager of Gannett companies MyCentralJersey.com, the Home News Tribune and Courier News <http:>wrote, “By holding commenters accountable for their actions through Facebook, the hope is that this will help keep the conversation interesting and stimulating for the rest of us.” </http:>
That general sentiment was shared by Christopher Wolf, an Internet and privacy attorney who leads the Internet Task Force of the Anti-Defamation League, when he wrote a letter to The New York Times last November, “People who are able to post anonymously (or pseudonymously) are far more likely to say awful things, sometimes with awful consequences, such as the suicides of cyberbullied young people. The abuse extends to hate-filled and inflammatory comments appended to the online versions of newspaper articles — comments that hijack legitimate discussions of current events and discourage people from participating.”
We look forward to seeing continued innovation among media organizations building new social experiences with Facebook Platform. Share with us in the comments below this post your feedback on the Comments Box, and your favorite sites with the plugin.