Amazon Launches Kindle Store in India

Amazon announced Wednesday it was launching Kindle in India, the world’s second most-populous country, as the e-reader continues its international expansion.

More than 1 million e-books are now available for download in Indian Rupees from the Amazon Kindle Store. Kindles are also available for purchase at Chroma retail stores across India for 6,999 INR or about $126 (for the entry-level model sold for $79 in the U.S.).

“We are proud to launch this new Kindle store for Indian customers — offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors,” said Russ Grandinetti, vice president of Kindle Content, in a statement. “In addition, we are excited to work with Croma to make Kindle available at retail outlets across India.”

Customers can also purchase Kindles online through Amazon.com, which ships to India.

In addition to international best-sellers, the domestic titles now for sale come from Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi.

Amazon is also launching the Kindle Direct Publishing platform to independent authors and publishers in India.

The announcement of Kindle’s expansion into India follows news earlier this week that Barnes & Noble’s Nook e-reader will be launching its first international expansion, into the UK, in October.

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